Psychology

#jhonysjaguar

We talk a lot about consciousness, and climate is a consciousness problem. But it is also a psychology and behavior change problem — and they are different arenas. We have to fight and win the inner battle on a daily basis to show up for the external one.

Consciousness tells you what to do. Grit gives you the strength to actually do it.

Making an impact in climate against the pattern of centuries of extraction requires legitimate mental toughness. Our founders honed mental toughness in other arenas, then applied it on behalf of Nature when their consciousness changed.

  • “The genius thing that we did was we didn't give up.".”

    — Jay-Z

  • "One of the single best skills you can have is training yourself to have a good attitude for no reason."

    - Mel Robbins