Roxanna decided her jewelry should give back to the source
Roxanna founded Onassis Fine Jewelry in Mexico. Precious stones come from biodiversity-rich countries. That connection — between what she sells and where it comes from — was either a contradiction or an opportunity.
She made it an opportunity. She became one of the first fine jewelry founders in the world to embed certified biodiversity credits directly into her sales model. Not as a charity add-on. As brand essence.
Brand
Fine jewelry has always told stories about origin. Roxanna extended that logic: if the value of a gemstone is inseparable from where it was found, then the brand's relationship to that place should be active, not passive.
Biodiversity credits gave her a mechanism to do exactly that — to create a direct, traceable, financial relationship between every Onassis sale and the conservation of the ecosystems her materials come from. Her customers aren't just buying jewelry. They're buying proof that the supply chain gives back.
“It’s important to have environmental preservation as part of our marketing. It’s part of our essence and part of our values.”
PRODUCT
Roxanna dedicates a portion of every jewelry sale to Savimbo biodiversity credits — certified by Cercarbono, tracked on Ecoregistry, and issued under the world's first certified biodiversity methodology co-written with Indigenous communities in the Colombian Amazon.
She also holds a personal subscription and has brought her own network in as buyers. This is a founder who isn't just embedding a product into her company — she's embedding it into her life.
The credits she purchases fund jaguar trackers, smallfarmers, and Indigenous communities in the Putumayo Amazon who have protected primary forest for generations without compensation. One credit = one hectare, one month, verified. No intermediaries between the payment and the people.
She also engages with the Rights of Nature framework — the Indigenous legal principle that Nature itself holds rights, and that those rights can't be offset or traded away. It's the same principle that underpins why Savimbo's credits are non-offsettable. For Roxanna, this isn't a technical footnote. It's alignment.
Positioning
Roxanna doesn't market this as sustainability. She markets it as identity — hers, her brand's, and her customers'. The question she's answering isn't "how do I reduce my footprint?" It's: "how do I prove my values are real?"
Biodiversity credits gave her a specific, traceable, human answer to that question. A named community. A named ecosystem. A verified observation. A direct payment.
That's not a sustainability claim. That's a story with receipts.
Onassis Fine Jewelry was among the first luxury brands in the world to embed biodiversity credits into its commercial model. Roxanna got there before the category had a name.
