Roxanna
Roxanna believed jewelry should reflect more than beauty—it should echo her values and protect nature.
“It’s important to have environmental preservation as part of our marketing. It’s part of our essence and part of our values.”
Brand
Roxanna began dedicating a portion of each Onassis Fine Jewelry sale to biodiversity credits and invited her community to join in.
Founded from Mexico this differentiated her business, emphasizing an intelligent, ethical supply chain — and a beneficial relationship with the source countries of precious stones.
PRODUCT
Roxanna buys biodiversity credits as a portion of every jewelry sale she makes, she also subscribes personally, as do her friends, to give back to the jungle.
That shift wove responsibility into every piece, making her designs shine with purpose.
Positioning
Roxanna chose to emphasize how she gives back to her gemstone supply chain through her relationship with Savimbo.
This concrete action turned fine jewelry into a powerful gesture of justice and conservation—showing how elegance can protect ecosystems.
