Randen
Randen saw that a small ticket upgrade could inspire big change at Earthwin events.
“We believe our youth are our greatest resource—and apathy is our greatest threat. The future is not something we inherit, but something we actively create. And we believe it is time to build a world that our children—and their children—can be truly excited about.”
Brand
Randen is from the USA. He chose to channel his vision into purchasing biodiversity credits for every ticket sold. His business, Earthwin, emphasizes actions for Nature and specializes in creating sustainable events for a small ticket upgrade.
PRODUCT
Earthwin created a clear link between individual action and forest protection.
Randen buys biodiversity credits as a portion of every ticket sold at Earthwin events, Aleksey, his business partner, has also traveled to the jungle with our ecotourism program and been a longtime Friend.
Positioning
Randen chose to emphasize how individual choices and microbehaviors have an impact. And aligns the purchase of biodiversity credits with a more direct way to reduce deforestation.
Randen’s approach shows that micro-behaviors can directly combat deforestation—and energize communities around sustainable events.
