Marley
Marley wanted his fine scents to reflect real-world sustainability, not just elegance.
“What’s exciting to me is to be able to participate in the sustainability and to take actions that represent who we are and what we want to see in the world.”
MARLEY’s BRAND
Marley is from the United States. Nature-based products are the core of his fine scent business Sthesia.
He began purchasing pre-certified biodiversity credits and retiring them immediately to claim the impact.
PRODUCT
Marley buys pre-certified biodiversity credits for a price discount and retires them immediately so he can claim the impact for his company and use the associated materials with his own clients.
This action added undeniable proof to the nature-based story of his supply chain.
Positioning
Through Sthesia, Marley blends luxury with measurable biodiversity, connecting customers to authentic, regenerative sourcing.
Marley chose to emphasize how his supply chain is regenerative. He emphasizes the tangibility of his contribution and provides clear evidence of the individual people he is working with.
